Jaer: The clip co.

Jaer is a Spanish brand widely renowned in the world of clips and in a wide range of products. Since 1941, they are dedicated to the production of metal accessories which makes their name synonymous with office supplies. The brand needed to reposition and recover their lost value. The packaging needed a more delicate and consistent brand in each of their presentations. The new design of the logotype gives a much more modern character to the brand which is inspired by the shape of its major product: the clip. We evolved a new identity preserving the color of its earlier presentation. The strategy consisted in modifying its corporate image and packaging design, and positioning the brand as a specialist in clips: The Clip Co.