Acco Brands

We tried to find a graphic style which would incorporate the various brands of this American company which manufactures products for office automation. Acco Brands represents over 10 different brands in Spain. The goal was to show commonality between all these brands that would link and join them. These multipurpose illustrations (fairs, catalogs, pwp presentations, etc.) highlight the decisive and ergonomic role of the product (in color image) for the user who, not having to face difficult tasks of use, is in the background (black and white illustrations) yielding the spotlight to the items.